AI & AUTOMATION
Making AI Workflows Practical
Designing structured experiences that turn specialized AI capabilities into usable content workflows.

The Product
This AI-powered content platform organized different stages of content creation into structured workflows, involving specialized capabilities for research, writing, SEO, fact-checking, and publishing preparation.
The product explored how multiple AI-assisted tasks could work together within a coherent user experience rather than operating as disconnected tools.
My Role & Contributions
I contributed from the early definition of the initiative, helping identify appropriate AI models and capabilities, shaping the product experience, and designing the end-to-end workflow.
I also coordinated stakeholder communication, MVP scope, project management, and team onboarding, helping establish the structure needed to move the initiative into execution.
Selected Product Capabilities
Research workflows
AI-assisted writing
SEO-related tasks
Fact-checking workflows
Draft management
Task configuration
Scheduling concepts
Content review
Publishing workflows
Multi-agent product experiences
Product Approach
A key consideration was turning complex AI capabilities into understandable user journeys.
The product needed to help users manage tasks, review generated work, and move content through a structured process without exposing unnecessary technical complexity.
Client and product identities have been withheld to respect confidentiality.